Another Super Bowl champion crowned, another set of advertisements to critique. I wouldn’t say most, but a great deal of the 100 million plus viewers of the Super Bowl watch each year with more interest in the commercials than the actual game. Since I am a huge sports fan regardless of who’s playing, I can’t say I watch the game for the commercials. That being said, I do love seeing what the companies and firms churn out for the game. So, after seeing all of the Super Bowl XLV (a lackluster group if you ask me) I think I’ve decided on my favorite.
Everyone’s favorite is usually the one with the best punch line or the one that makes them laugh or want to watch over and over. I love the funny commercials and if I was picking the funniest commercial I would have to go with Volkswagon’s Darth Vader Commercial. But since I am picking the BEST ad, I’m going with Chrysler’s Chrysler 200 ad featuring Eminem. A great ad should leave us with something more than a laugh or product pitch. It should captivate us and promote an experience or emotional response rather than a mere product. The Chrysler ad did those things forcefully. It gave us an extended look into the city of Detroit and showed the fire and passion of a city that has fallen on some hard times. Chrysler really makes you believe though that this city may be down, but is far from out. That’s as powerful a message that I’ve seen in ad.
Its not the same style , but it reminds me of the impact the legendary Apple “1984” commercial. It was a spot that made me change my perpective of an aspect of the world around me. What more can you ask from a Super Bowl ad?
My Honorable Mention is Verizon’s iPhone ad. It was funny and forceful. If there was any question of their determination to crush AT&T, it was made in those 30 Seconds. Verizon: We can hear you now; louder than ever.
What do you think? Did you like these ads? What were your favorites and least favorites?